Kimberly A. Cox Chief Operating Officer and Director of Consulting Services West Financial Services

Kimberly A. Cox, CFP®

Chief Operating Officer and Director of Consulting Services

Kim is West Financial Services’ Chief Operating Officer and Director of Consulting Services, providing investment management services, as well as personalized financial planning and a wide range of customized consulting services to high net worth individuals and businesses.

Working with clients and their families, Kim provides objective analyses, and makes recommendations on complex strategic and financial matters acting as the client’s fiduciary and primary strategic adviser, coordinating with other professionals to achieve each person’s overall financial goals.

Kim always maintains a high level of personal involvement with her clients. Her strengths include an ability to communicate complex information from diverse sources in an organized manner and to think strategically, anticipating future consequences and trends, and incorporating them into her clients’ plans.

Kim is a Certified Financial Planner™ professional and earned her MBA from Duke University’s Fuqua School of Business after receiving a B.S. in Finance from Virginia Tech. Past employers include Mars, Inc. and Potomac Electric Power.

Kim was recognized by Washingtonian magazine as a Top Fee-Only Financial Planner1 (2019) and listed as one of Northern Virginia Magazine’s Top Financial Professionals2 (2020). She was also recognized by Five Star Professional as a Five Star Wealth Manager3 (2020). West Financial Services was one of 24 firms to receive Investment News’ Best Practices Award4 in October 2015. In April 2018, West Financial Services was honored with the Above and Beyond Award5 presented by Employer Support of the Guard and Reserve (a Department of Defense program) State Committees to recognize employers at the local level who have gone above and beyond the legal requirements of the Uniformed Services Employment and Reemployment Rights Act. West Financial Services was named a Best Place to Work For Financial Advisers6 by InvestmentNews in April 2020 based on workplace policies and practices, and satisfaction surveys that measure the employee experience.

Kim belongs to the Financial Planning Association (FPA), National Association of Personal Financial Advisors (NAPFA), National Association for Female Executives, American Association of University Women (AAUW), Porsche Club of America and the Experimental Aircraft Association. Kim enjoys international travel, car racing, hiking, tennis, volunteering and spending time with her family and friends.

1Washingtonian: Top (Fee-Only) Financial Advisers
To arrive at the names of the area’s top financial advisers—the fee-only financial planners, fee-based advisers, estate attorneys, tax accountants, and insurance advisers marked with a “best adviser” tag—the Washingtonian distributed surveys to hundreds of people who work in the local financial industry, asking them whom they would trust with their own money. Washingtonian also did their own research, consulting industry experts and publications. The “best adviser” names on this list are the people who received the strongest recommendations. Most of the “best advisers” are at smaller, independent firms. The surveying process does not turn up as many names at large banks and brokerages. One reason is that banks and brokerages sometimes keep more work in-house—and if a financial adviser isn’t referring clients to outside professionals, that adviser might not have a network that earns peer votes. 

2Northern Virginia Magazine: Top Financial Professionals 
To compile the Top Financial Professionals list, Northern Virginia Magazine enlisted input from the Certified Financial Planner Board of Standards, Inc. which grants and upholds the CFP® designation as the recognized standard of excellence in personal financial planning. Using data provided by the CFP Board, they asked CFP® certificants and other finance professionals in Northern Virginia to nominate peers.

3Five Star Professional: Five Star Wealth Managers
The Five Star Professional award program, managed by, conducts market-specific research throughout the U.S. and Canada to select reputable, specialized, and honest service professionals. Required eligibility criteria: (1) Credentialed as an investment advisory representative or a registered investment advisor (2) Actively employed as a credentialed professional in the financial services industry for a minimum of five years (3) Favorable regulatory and compliant history review (4) Fulfilled their firm review based on internal firm standards (5) Accepting new clients. Considered eligibility criteria: (1) One-year client retention rate (2) Five-year client retention rate (3) Non-institutional discretionary and/or non-discretionary client assets administered (4) Number of client households served (5) Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.

4InvestmentNews: Best Practices Award
InvestmentNews’ Best Practices awards highlight performance, most advantageous use of staff and technology. Twenty four firms were chosen to receive the Best Practices Award from InvestmentNews for being among the fastest-growing, most productive and profitable businesses in the industry. The firms were named top performers based on financial parameters that illustrate growth and adviser profitability, including profit margin, pretax income per owner, and revenue per professional. All winners participated in the InvestmentNews 2015 Financial Performance Study of Advisory Firms.  Associate publisher Mark Bruno said these firms should be considered leaders and role models for fellow industry members.

5Employer Support of the Guard and Reserve Department of Defense: Above and Beyond Award
The Above and Beyond Award is presented by ESGR State Committees to recognize employers at the local level who have gone above and beyond the legal requirements of the Uniformed Services Employment and Reemployment Rights Act by providing their Guard and Reserve employees additional, non-mandated benefits such as differential or full pay to offset lost wages, extended health benefits, and other similar benefits. The award is given in limited numbers by State Committees to employers who have had at least one of their supervisors/managers recognized with a Patriot Award, and who have signed or agree to sign an ESGR Statement of Support.

6InvestmentNews: Best Places to Work For Financial Advisers
In order for firms to be considered for InvestmentNews’ list of Best Places to Work for Financial Advisers, they must meet the following criteria:  (1) Be a registered investment adviser or an affiliated independent broker-dealer; (2) Be in business a minimum of one year; (3) Have at least 15 employees. Then they must register with and complete a survey that asks questions about the firm’s working environment, benefits, company culture and other key areas. The survey was developed by an outside consultant with the input of InvestmentNews and leading industry executives. Once the survey is completed, employees will be invited to fill out a survey that will get at what they really love about working at the participating firm. Their consultant will then independently combine the two surveys to come up with a final score that will determine whether the firm will be named one of the Best Places to Work for Financial Advisers. Firms do not pay a fee to be considered or placed on the final list of Best Places to Work for Financial Advisers. The only cost is to allow participating firms to view the employee feedback reports.